The CrowdFunnel team has over 75 years of combined experience in online performance marketing and fully-surveyed lead generation. The average team member has 10 years of experience in Lead Generation. We are located in Los Angeles and New York. 

Damon D'Amore, Founder and CEO

Prior to founding CrowdFunnel and WayFounder, Damon D’Amore co-founded start-up ventures in the consumer product and web/mobile spaces. Both experiences were inspirations for the WayFounder business model.

Damon has more than two decades’ experience in taking products from concept through development, marketing, and distribution. He also has 15 years of experience producing high-profile, multimillion-dollar marketing integrations in both television and online. Damon has worked closely with more than 250 of the most successful CEOs in the nation. In traditional media, Damon produced a number of creative brand integrations for Fortune 500 companies on multiple seasons of the reality television shows Undercover Boss and The Apprentice with Donald Trump. In the online space he produced the gaming promotions for Shrek the Third. Damon held the position of Vice President of Production and Development for the independent film and television studio The Shooting Gallery, where he worked on films such as You Can Count on Me and commercial campaigns for major brands such as Sony.  Prior to his work in the entertainment and new media sectors, Damon was a Vice President at Cantor Fitzgerald, where he brokered and traded a range of institutional products.

Bill Wilson, Co-Founder

20+ years of experience in all facets of performance marketing. Generated over $250M in revenue as President online marketing firm he founded in 2002.  Recognized lead generation and online performance marketing innovator and industry leader.


Peter Klein, Marketing and Media

20 years of online and offline marketing experience. Most recently was responsible for the creation and growth of several performance marketing divisions at MediaWhiz, including the consistently top 5 ranked Blue Book affiliate network, MonetizeIt. Peter has also held traditional/online marketing roles at Cablevision, Barnes & Noble, and Publishers Clearing House. He holds a BS in Business Management and Marketing from Cornell University.


Art Welch, Technology

25+ years of experience, specializing in the financial services industry and email marketing channel. Art has been the CTO of multiple successful online marketing companies for the last 15 years, such as Vendare (Idealab) and RocketPower MTA. Prior to the performance marketing world, Art managed engineering teams at blue chip companies such as Hewlett Packard and Symantec.

Brad Yasar, Advisor (Former COO, CrowdfundX)

Brad managed the most recognized Title IV equity crowdfunding campaign in the history - Elio Motors - that raised $17M from the public and went on to become a publicly traded company. He has managed $80M in equity crowdfunding investments and reservations and advised more than 20 companies including MobileCause, Change My Path, ImWithBob, and SlashMyFees.

Dean A. Mathew, Advisor (Former CFO, Patch of Land)

Dean managed all financial activity for real estate crowdfunding company Patch Of Land. He has underwritten, acquired and disposed over more than $1 Billion in real estate assets.

Business Development Team

28 years of experience responsible for P&L of $25M+ annually for over 12 years.